Sekura Global is pleased to unveil results from the first phase of our research with the LPRC. The research formed part of the Product Protection Working Group, focusing on Sekura’s award-winning SlideTag and Self-Retracting BoxGrip, and was first made available at the recent LPRC Impact Conference in Florida.
Phase one of the study involved interviewing former-offenders to determine how they perceived the SlideTag and Self-Retracting BoxGrip technologies, whether they understood the tags, and whether they would be deterred from attempting theft of merchandise protected with these tags. In this way, the report establishes whether offenders might “See it – Get it – Fear it” in each case. The key findings from the study are as follows:
- 75% of Offenders surveyed had never encountered the BoxGrip before
- 100% of Offenders noticed the BoxGrip (See It)
- 100% identified the tag as a deterrent (Get It)
- Average deterrence of 5.9 out of 7, meaning “Somewhat Strongly/Strong Deterred” (Fear It)
- 100% of Offenders surveyed had never encountered the SlideTag before
- 100% of Offenders noticed the SlideTag (See It)
- 88% identified the tag as a deterrent (Get It)
- Average deterrence of 5.1 out of 7, meaning “Somewhat Strongly/Strong Deterred” (Fear It)
Interviews of offenders were undertaken in-person at the LPRC Innovation Lab in Gainesville Florida, and the report was conducted by Mike Giblin and Dr Read Hayes (of the LPRC). In the second phase of the research, customer and store associate data will be collected in a retail lab environment and will be made available in 2019. Download the full LPRC Phase 1 Report here to get an even better idea of how these tags can benefit your business.
Sekura Global is proud to be a member of the LPRC, and we wholly recommend you see the other great work they do for yourself here.